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20 SMSF-suitable retirement planning appointments in 60 days. Funnel already built below.

Scroll down to see the landing page, VSL, ads, emails, and confirmation page we'd use to turn cold traffic into qualified conversations for your team.

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Walkthrough

What we found when we studied Leading Advice.

Before writing a word, we audited your positioning, competitive landscape, and audience signals. Three findings shaped every deliverable below, and none of it's templated.

Your Positioning

Your edge: Family-run and family-owned, operating since 1982 (40+ years). That thread runs through every piece of content below.

Competitive Landscape

We studied the competitive landscape and what comparable advice offers are running. The scripts we built position Leading Advice differently.

Your Audience

The #1 thing on their mind before they book: Feels their super is a black box they can't control or understand. Every piece of content below addresses it.

Your custom-made deliverables.

Every piece is finished, written in your voice, and yours to keep regardless of whether we work together.

Read the full text · tap any row to expand
Video Ad Scripts 5 angles
Angle 1: The award nobody else in this feed can claim

Variation 1 of 2
Every SMSF ad is someone selling you a product. This one sells advice.
Headline: Real advice on your super

Hook options:
1. Scroll back through every super ad you've seen lately. Nearly all of them are a company trying to sell you the thing they happen to make money on.
2. If someone's pushing a property, a crypto play or a packaged fund as the answer to your super, they're not advising you. They're selling.
3. There's a difference between a company selling you a self-managed fund and an adviser telling you whether one's actually right for you.

Scroll back through every super ad you've seen lately. Nearly all of them are a company trying to sell you the thing they happen to make money on, whether that's a property, a fund or some packaged product. That's not us. We're a licensed advice firm that's been looking after families since 1982, and one of our senior advisers was just named Risk Adviser of the Year. When you sit down with us about a self-managed fund, we start with your life and where you want to end up, then we work out whether an SMSF even fits, because plenty of the time it doesn't. If you want someone to talk you into a product, we're not it. If you'd rather get a straight answer from a real adviser, tap through and book a free SMSF review, and we'll tell you where you actually stand.
Variation 2 of 2
Why an award-winning firm since 1982 is a different category to the marketing pages in your feed
Headline: 40 years, not a landing page

Hook options:
1. One of our senior advisers was just named Risk Adviser of the Year, and that changes what you can expect from a conversation about your super.
2. Most of the SMSF pages filling your feed launched last year. We've been advising families through their retirement since 1982.
3. There's a reason an award-winning adviser gives you different answers than a slick marketing page ever will.

One of our senior advisers was just named Risk Adviser of the Year, and that tells you something about the kind of conversation you'd have with us about your super. Most of the self-managed fund pages filling your feed are marketing sites, put together to move you toward one product. We're a family firm that's been advising people through their retirement since 1982, and a self-managed fund is only ever a means to an end for us, never the pitch. So when we look at yours, we're weighing it against your whole situation and what you want the next stage of life to look like, not against a sales target. Have a look for yourself. Tap through and book a free SMSF review, and you'll get advice from an adviser who's genuinely earned the recognition.

Angle 2: Before you open an SMSF, find out if it's even right for you

Variation 1 of 2
The $200k question, and whether you're there yet
Headline: Enough super for an SMSF?

Hook options:
1. Before you open a self-managed super fund, it's worth knowing whether you've actually got enough behind you to make it worth doing.
2. An SMSF isn't right for everyone, and if you're not there yet, you deserve someone who'll tell you.
3. Plenty of people set up a self-managed fund a bit too early, and end up paying for complexity they didn't need.

Before you open a self-managed super fund, it's worth knowing whether you've actually got enough behind you to make it worth doing. As a rough guide, you generally need around $200,000 in combined superannuation savings before an SMSF becomes cost-effective, and under that, the running costs start eating into the very thing you're trying to grow. We're a family-run advice firm that's been helping Australians with their super since 1982, and we look at your real numbers, not a sales script. If you'd like a straight answer on whether you're actually there yet, and what it'd look like for you, there's a free SMSF review on the next page. Have a look, and you'll know where you stand.
Variation 2 of 2
The mistakes that make an SMSF the wrong call
Headline: Is an SMSF wrong for you?

Hook options:
1. A self-managed super fund gives you real control, but for some people it's simply the wrong call, and it's better to find that out now.
2. The compliance mistakes that catch new SMSF trustees off guard are the sort that cost you time and money you never planned to spend.
3. Not everyone should run their own super fund, and a good adviser will tell you that before you sign anything.

A self-managed super fund gives you real control over your retirement savings, but for some people it's simply the wrong call, and it's far better to find that out before you're locked in rather than after. There are compliance obligations and running costs that catch a lot of new trustees off guard, and the wrong setup can cost you time and money you never planned to spend. We're a family-run advice firm, and one of our senior advisers was named Risk Adviser of the Year at the 2025 Beyond Wealth Adviser Congress, so you're getting a considered read on your own situation. If you'd rather know one way or the other before you commit, grab the free SMSF review on the next page and we'll tell you straight.

Angle 3: Take control of your super without becoming the person who has to run it

Variation 1 of 2
Pre-retiree, super is a black box you can't see into
Headline: Your super, finally in your hands

Hook options:
1. You've spent thirty years paying into your super, and you still can't tell me what it's actually invested in.
2. Somewhere out there's a fund with your name on it, and you're not really allowed to look inside.
3. If you're happy not knowing where your retirement money sits, this one probably isn't for you yet.

For a lot of people your age, super is this box that just sits there. Money goes in every month, a statement turns up once a year, and that's about as much say as you get in it. You can't see what it's holding, you can't change much, and when you ask a question you get a call centre. A self-managed fund puts your retirement savings back where you can actually see them and steer them. What stops most people is the paperwork, and the paperwork is exactly what we take off your plate. Our advisers look after the setup, the compliance and the ongoing admin, so having control doesn't turn into a second job you never asked for. Leading Advice has been doing this for families since 1982, and one of our advisers will walk you through your own super so you can decide if taking the reins is worth it for you. Tap through and we'll show you what having control actually looks like once someone else is carrying the paperwork.
Variation 2 of 2
I want control but not a second job
Headline: Control your super, keep your weekends

Hook options:
1. The thing that puts people off a self-managed fund isn't the control, it's the fear it'll eat every weekend.
2. You want a say in your retirement savings, you just don't want to become an unpaid super administrator to get it.
3. If you're chasing control so you can spend more hours on spreadsheets, we're probably not the right fit.

Most people who come to us like the idea of running their own super. What they don't like is the picture that comes with it, sitting at the kitchen table on a Sunday, chasing receipts, worrying they've missed some ATO deadline they didn't even know existed. That worry keeps a lot of people stuck in a fund they can't stand. So this is how it actually works with us. You keep the say over how your retirement savings are invested, and our advisers hold the compliance and the admin behind the scenes. Lodgements, audits, whatever paperwork the tax office wants, we carry that, not you. You get the control without giving up your weekends to get it. Have a look at what running your own fund really involves before you write it off, and we'll lay out straight which parts land on you and which parts land on us.

Angle 4: Someone set up your SMSF. Nobody ever built the strategy

Variation 1 of 2
Existing-trustee: the fund's been open for years with no plan behind it
Headline: Your SMSF works. Is it working?

Hook options:
1. Someone set up your self-managed super fund years ago, and since then it's mostly just sat there.
2. Your SMSF passes its audit every year. That doesn't mean anyone's actually building your retirement with it.
3. If your fund's been open a while and nothing much has changed inside it, this one's worth a listen.

You did the hard part. Someone helped you set up the self-managed fund, you've kept it compliant, the returns come in each year and everything ticks over the way it's supposed to. What tends to happen for a lot of people though is the fund gets set up, and then the strategy never really gets built. All of it sits in whatever it was put into on day one, and years go by without anyone looking at whether it's actually pointed at the retirement you want. There's a real gap between a fund that's compliant and a fund that's genuinely working for you. We're a family firm that's been advising on super since 1982, and a self-managed fund is one of the things we look at most closely. If you've got one and you're not sure there's a real plan behind it, come and find out what yours could actually be doing. Book a free review and one of our advisers will walk through it with you.
Variation 2 of 2
Accountant-vs-adviser: compliant isn't the same as a strategy
Headline: Compliant isn't the same as sorted

Hook options:
1. Your accountant keeps your self-managed fund compliant. That's a different job from planning your retirement.
2. There's a gap most SMSF trustees never notice, and it sits right between compliant and sorted.
3. Everything's lodged, everything's in order, and yet nobody's ever actually built you a retirement plan.

Your accountant does an important job. They keep your self-managed fund on the right side of the ATO, the paperwork's lodged, the audit's signed off, everything's in order. That's real work and it needs doing. It's just not the same job as building a strategy for your retirement. Keeping the fund legal tells you the fund is allowed to exist. It doesn't tell you whether the money inside it's pointed at the life you want when you stop working, or whether you're on track to get there. That second question is the one we work on. We're a family firm and Katrina Haskew, one of our senior advisers, was named Risk Adviser of the Year in 2025. If you've got a self-managed fund that's compliant but has never had a real plan behind it, take a look at what a proper strategy would change. Book a free review and we'll go through yours together.

Angle 5: 40 years, 890+ families, one relationship that lasts every stage of life

Variation 1 of 2
New-retiree, the same family firm handling your super, pension and Centrelink for the long haul
Headline: One firm for your whole retirement

Hook options:
1. If you've just retired and the super, the pension and the Centrelink paperwork have all landed on your kitchen table at once, this one's for you.
2. Nobody warns you that retiring means becoming your own super manager, pension planner and Centrelink liaison overnight.
3. The hardest part of retiring is waking up with three different systems to stay on top of and nobody to ask.

Retirement's meant to be the easy part, and then the super, the Age Pension and the Centrelink forms all turn up wanting attention. Most people try to juggle it themselves, or hand each piece to a different stranger who doesn't know the rest of their situation. We do it differently. Our advisers have looked after families through this exact stretch since 1982, so your super, your pension and your Centrelink dealings sit with one team that already knows your whole picture. And with more than 890 clients on our books, plenty of them for decades, we're still the ones you'll be talking to in fifteen years, when the call centres have long since forgotten your name. If you'd like a straight read on how it all fits together, tap through and start a free review with us.
Variation 2 of 2
Anti-transactional, an SMSF as a decades-long relationship that adjusts as your life does
Headline: Your SMSF needs an adviser who stays

Hook options:
1. Plenty of firms will set up your SMSF, hand you the paperwork, and you'll never really hear from them again.
2. An SMSF that got set up once and then left alone is how good money drifts sideways for years without anyone noticing.
3. If someone opened your self-managed fund and then went quiet, the setup was never the point.

Setting up a self-managed super fund is the small part. What actually shapes your retirement is the twenty years after, when your income changes, the rules change, and what you want out of life changes with them. A fund that got opened once and then left alone can't keep up with any of that. Our advisers have walked families through those shifts since 1982, sitting down with you regularly, adjusting the strategy as things move, so the fund still fits the life you're actually living. A firm that only sold you a structure won't do that for you. One that's genuinely in for the long haul will. If you'd rather have an adviser who stays, book a free review and let's talk about where you're headed.

Long-Form Explainer Video Script 1 complete script

# VSL Script: Leading Advice

Offer: SMSF advice (Self Managed Super Fund setup, strategy, compliance and ongoing management)

Above-the-fold

- Eyebrow: For Australians with around $200,000 or more in super, weighing up an SMSF before they retire
- Headline: Years from now, your super has funded the retirement you actually pictured, because the structure under it was set up right while there was still time to change it
- Subhead: It starts with a structured review of what you're in now against what an SMSF would change for you, set up in a free first meeting, so the strategy that carries you to retirement runs on your own numbers.




If you've got a fair bit sitting in super and you've started wondering whether you should be running it yourself, this is worth a few minutes of your time. What we do at Leading Advice is help Australians take a self-managed super fund from a vague idea into a properly built retirement strategy, and then stay with you and manage it for the years that follow. So the money is actually doing what you need it to do by the time you stop working.

We're a family-run firm, and we've been doing this for the same families since 1982. Some of the people we look after now, we've been looking after for the better part of forty years, through the market drops and the good runs and the retirements. That's more than 35 years of collective experience across our senior advisers, and a bit over 890 clients who've trusted us to handle the thing that pretty much decides how the rest of their life looks. One of our advisers was named Risk Adviser of the Year at the Beyond Wealth Adviser Congress last year, which we were pretty chuffed about, though the reason clients stay with us for decades has less to do with awards and more to do with the fact that we actually pick up the phone.

There's a reason this is worth sorting out now rather than in five years. More Australians are pulling their super out of the big industry and retail funds and running it themselves, because they want a say in where their retirement money actually goes. An SMSF gives you that. You can hold property in it, you decide the investment strategy, and you're not one account number among millions in a fund that treats everyone the same. Where most people come unstuck is that the control comes with real responsibilities, the ATO has its rules, the compliance never really stops, and getting the structure wrong early is expensive to unwind later. So the window where this is worth sorting out is the years before you retire, while there's still time for the decision to compound in your favour instead of against you.

What we actually do is walk through your whole situation first, your super along with everything sitting around it. In that first meeting we look at what you're holding now, what you're paying for it, what your retirement needs to look like, and whether a self-managed fund genuinely gets you there faster, or whether you're better off exactly where you are. If it does stack up, we handle the setup and the structuring, we build the investment strategy around your goals, we keep the fund compliant with the ATO, and we review it with you regularly as your life changes. You get the whole relationship, and you're never left with a fund you have to run on your own.

Most people weighing this up arrive with the same few questions, so let me get to them straight. The big one is usually whether you've even got enough to make an SMSF worthwhile. As a rough guide, a self-managed fund tends to become cost-effective once your combined super sits around $200,000, and somewhere between $200,000 and $300,000 is where it usually starts to earn its keep. Below that we'll generally tell you it's not worth the complexity, and we tell people exactly that most weeks. The next worry is that an SMSF is too much work and too much compliance risk to run yourself. On your own it genuinely is a lot, and with us managing the compliance and the admin and reviewing it with you, the responsibility that scares people off becomes the part we carry. Then there's cost, and we don't publish a figure here because it genuinely depends on what you need, though you'll know exactly what it costs before any work begins, and nothing goes ahead until it makes sense to you. As for whether you can trust an adviser to act in your corner instead of selling you a product, that's a reasonable thing to want settled before you hand someone your retirement. The clearest answer we can give is that families have stayed with us for thirty and forty years, and nobody stays that long with a firm that was only ever selling to them.

One more thing people ask is whether they have to be in Sydney. You don't. We look after clients right across the country by video, and it works the same as sitting across the desk from us.

Now, this suits some people and not others, and I'd rather be upfront about who. If you're somewhere in the run-up to retirement, you've built up a decent super balance, and you want more control and a proper strategy than a big fund is ever going to give you, you're the sort of person we do our best work for. Same goes if you'd sooner have one firm that knows your whole situation and stays with you, rather than a call centre and a different voice every time. If you're chasing a hot tip or a way to beat the market in a hurry, we're the wrong firm and we'd only disappoint you. And if your balance is well under $200,000, an SMSF probably isn't the right move for you yet, and we'll say so.

So the next step is simple. Fill in the short form just below this video, and answer each question as truthfully as you can, because the more we understand about where you're actually at, the more useful the conversation is. Depending on what you tell us, we'll invite you to book a free first meeting with one of our advisers, either by phone or video, whichever suits you. There's no cost for that first conversation and no obligation to go any further. We'll look at your situation and tell you straight whether a self-managed fund is worth it for you, and where it isn't, we'll tell you that too.

Let me leave you with a couple of the people we've done this for. Jan and her husband asked us to manage their super when they retired a few years back, and this is what she said afterwards.

"We are extremely happy with their service. The staff are very pleasant and efficient, their answers to enquiries are always prompt and reliable and we are kept updated to any general changes in superannuation."

David, who came to us for his retirement investments, put it this way.

"It gives us confidence that we are in good hands and are getting the most out of our retirement funds."

And Nick, who's been with us the better part of eight years, said the thing that sums up how we work.

"She's gone against options that would have lined her pocket, and focused on making sure that I had the best option for my situation. When it comes to financial advice, Katrina is as trustworthy as it gets for me."

So if you've got the super balance behind you and you've been circling this decision for a while, the form below this video is where it starts. Fill it in, answer it straight, and if it looks like we can help, we'll set up a time to sit down together and work out what your retirement actually needs. Years from now, the difference between a comfortable retirement and an anxious one usually comes down to the structure you put under your super and how early you put it there. Getting that right is what we've been doing for families since 1982, and we'd be glad to look at yours.

Confirmation Page Video Scripts 6 scripts
Video 1: Welcome, and what happens next

First up, thanks for booking your first meeting. It's a real step, and usually it means something's finally prompted you to get a proper handle on your super and where your retirement is actually heading.

What happens on the call is probably calmer than you're picturing. It's a first conversation, nothing more. One of our advisers gets on the phone or a video call with you, asks where you're at, what's brought you here now, and what you'd want your money doing for you by the time you stop working. There's no pitch and there's nothing to sign. By the end you'll both have a sense of whether a self-managed fund is genuinely worth it for you, and if it isn't, they'll tell you that plainly. We've been a family-run firm since 1982, and the reason people stay with us for thirty and forty years has never been about selling them something.

You should already have a confirmation sitting in your inbox with the time and the details to join, so keep an eye out for that. Over the next few days we'll also send you a couple of short emails. They answer the questions that come up on nearly every one of these calls, so nothing feels unfamiliar when you actually speak with the team.

Before then, the most useful thing you can do is right below this video. There are a few short clips on the things people ask us most, like whether they've got enough super to make an SMSF worth it, how the compliance side actually gets handled, and what the advice ends up costing. Have a look through whichever ones apply to you. That way the call isn't spent on the basics, and your adviser can put the whole conversation into your situation instead.

Watch a few of those, and one of our advisers will take it from there.

Video 2: What's this going to cost me?

Cost is the question people are most hesitant to ask out loud, so let me deal with it straight, because it's worth having settled before you spend a Saturday thinking about it.

We don't put a single figure on the screen here, and there's a plain reason for that. What SMSF advice costs genuinely depends on what you need. Setting up a fund from scratch and building the strategy is a different piece of work to reviewing one you already run, and pricing it as though everyone's situation is identical would only mislead you. So what we do instead is this. The first meeting is free, and there's no obligation attached to it. If it looks like we can help, your adviser lays out exactly what the work involves and exactly what it costs, in plain numbers, before a single thing goes ahead. Nothing gets started until you've seen that and it makes sense to you.

That upfront, no-surprises approach is the same one the firm has run for decades, and it's deliberate. A lot of people carrying money worries around have been putting off getting advice partly because they're afraid of an open-ended bill they can't see the edges of. There isn't one here. You'll know the cost before you commit, and you decide from there.

Whether it's worth paying for is the other half of the question, and it's worth weighing properly. What good advice buys you is the difference between guessing at your super and knowing the structure under it has been built properly for the retirement you actually want. On the call, your adviser will give you a straight read on whether that value is there for your situation. If it isn't, they'll say so, and you'll have lost nothing but the conversation.

Video 3: Isn't an SMSF too much work and compliance risk?

This is the worry that stops most people, and it's a sensible one, because on your own a self-managed fund genuinely is a lot to carry.

Let me lay out the real shape of it. An SMSF hands you real control. You decide the investment strategy, you can hold property in it, and you're not one account number among millions in a fund that treats everyone the same. The catch is that the control comes with real responsibilities. There are ATO rules to meet, the compliance is ongoing, and getting the structure wrong early is expensive to unwind later. Every bit of that's true, and anyone who waves it away isn't being straight with you.

What changes the picture is who's carrying that load. People run into trouble almost always because they tried to handle the compliance and the admin and the strategy alone. With us managing that side, keeping the fund compliant with the ATO, handling the administration, and reviewing it with you as your life changes, the responsibility that scares people off becomes the part we take on rather than the part you lie awake about. You keep the control and the say over where your money goes. We keep the fund on the right side of the rules.

So when your adviser talks this through on the call, the real question is whether a self-managed fund suits your goals, with our team handling the parts that would otherwise make it feel like a second job. For a lot of people, that's exactly what tips it from a good idea into a workable one.

Video 4: Do I have enough super to make an SMSF worth it?

This is the one people ask before they'll spend a cent, and it's the right question to lead with, so let me talk you through the real guide we use.

As a rough rule, a self-managed fund tends to become cost-effective once your combined super sits around $200,000, and somewhere between $200,000 and $300,000 is usually where it starts to earn its keep. Below that, the running costs and the responsibility tend to outweigh what you get back, and we'll generally tell you it's not worth the complexity yet. We tell people that most weeks, plainly, even though it means talking someone out of the very thing they booked in about. The meeting is a genuine look at your situation, and giving you the straight answer is the whole job of it.

Treat that number as a guide rather than a hard line. Two people with a similar balance can land on opposite answers depending on what they want their money doing, how hands-on they want to be, and whether the control an SMSF gives them is worth the extra structure. So what your adviser actually does is look at where your super sits today, what you're trying to build toward, and whether a self-managed fund genuinely gets you there faster or whether you're better off where you are.

Bring a rough sense of your combined super balance to the call. Your adviser will tell you straight whether there's enough here to make an SMSF worth your while, and if there isn't yet, you'll hear that too.

Video 5: Can I trust an adviser to act in my interest?

This is the one people are often too polite to say out loud, and it's the right instinct to bring. You're about to hand someone the thing that pretty much decides how the rest of your life looks, so wanting to know whose side they're on first is exactly the question to ask.

The clearest answer we can give is the history rather than a slogan. This is a family-run firm that's looked after the same families since 1982. Some of the people we manage super for now, we've been looking after for the better part of forty years, through the market drops and the good runs and the retirements. Nobody stays with an adviser for thirty and forty years if they felt like they were being sold to the whole time. One of our longer-standing clients put it better than we could. He said his adviser had gone against options that would have lined her own pocket and focused on making sure he had the best option for his situation, and that when it comes to financial advice, she's as trustworthy as it gets for him. That standard is what the whole firm is trying to hold.

The way that shows up in practice is that the first meeting is a look at your whole situation, not a product demonstration. Your adviser is there to understand where you're at and work out whether we can genuinely help, and if a self-managed fund isn't right for you, telling you so is part of the job, not a failure of it.

Video 6: I'm not in Sydney, so can we do this remotely?

Short answer, yes, and it's worth clearing up early because a fair few people assume they've booked something they can't actually get to.

You don't have to be in Sydney, or anywhere near us. We look after clients right across the country by video, and it works exactly the same as sitting across the desk. You'll see your adviser, they'll walk through your situation with you on screen, and the ongoing relationship after that runs the same way, by phone and video and email, whenever it suits you. Plenty of the people we manage super for we don't see in person from one year to the next, and it makes no difference to the quality of the advice or how well we know their situation.

So when you booked, you picked phone or video for a reason, and either one is genuinely the whole experience, not a lesser version of it. When you get on the call, your adviser will already have your details in front of them, and you can go from wherever you are.

Pre-Appointment Email Sequence 8 emails
Email 1: Welcome + expectation set

Preview: What happens next, and what it isn't.

Subject A: Your review is booked
Subject B: About your SMSF review

Hi there,

Your review is booked, and we're glad you put it in the diary.

A quick note on what it is, since most people who book have never sat down with an adviser before. It's a conversation. One of our senior advisers will ask about your super, where you're up to, and what you're actually trying to get to. You talk, we listen, and by the end you'll have a clearer read on whether an SMSF makes sense for your situation or whether it doesn't.

What it isn't: a pressure session. If we don't think an SMSF is right for you, we'll say so on the call and you'll have lost nothing but the time. We've been doing this as a family firm since 1982, and that's held up for a reason.

Between now and then we'll send you a few short emails. They cover the questions people usually save up for the call, so we can spend the call on you rather than the basics. Nothing you need to read for homework.

If something changes and you need a different time, just reply to this email and we'll move it.

Talk soon,
The team at Leading Advice

Rather watch than read? There's a short video on the confirmation page that walks through what the review covers.

Email 2: Objection: do I have enough?

Preview: The number most people get wrong about.

Subject A: The $200,000 question
Subject B: Do you have enough for an SMSF

Hi there,

The question we field more than any other: "Do I actually have enough super to make an SMSF worth it?"

Worth settling before the call, so we'll keep it plain. As a general guide, an SMSF starts to become cost-effective at around $200,000 in combined super. It tends to make the most sense somewhere between $200,000 and $300,000 combined and up. Below that, the running costs can eat into what you're trying to protect, and we'll tell you that rather than set one up anyway.

Two things worth knowing before you do the sum in your head:

- It's combined. A couple pooling their super often clears the threshold when neither balance would on its own.
- The number is only a starting point. Whether an SMSF is right for you also depends on what you want to do with it, which we work through together on the call.

So if you've been assuming you're not there yet, it's worth checking the combined figure before you decide. We'll go through where you actually stand on the call.

The team at Leading Advice

Email 3: Case study / lesson

Preview: It wasn't the return that changed things.

Subject A: The couple who thought they'd left it too late
Subject B: Starting an SMSF closer to retirement

Hi there,

A common worry we hear from people in their late fifties and sixties: "Haven't I left this too late?"

We think about a couple who came to us feeling exactly that. Their super sat in a large fund, they couldn't see what it was invested in, and they'd half-decided it was too close to retirement to change anything.

The lesson from how it went isn't a return figure, and we'd be wary of any adviser who led with one. What changed things for them was control and clarity. For the first time they could see what they held, understood why, and had a strategy built around their own retirement. The decisions got calmer because they weren't guessing.

We'd rather you take that with you. An SMSF is about understanding and steering your own retirement savings, with someone alongside you who does this every day. We've done it for over 890 clients across 35+ years, and the pattern holds: the value people name later is usually the clarity.

The team at Leading Advice

Rather watch than read? Our welcome video covers how we walk a first-time SMSF client through this.

Email 4: Objection: too much work / compliance

Preview: The part we actually take off your plate.

Subject A: "Isn't an SMSF a lot of work?"
Subject B: The compliance side of an SMSF

Hi there,

The second question we get, usually right after the first: "Isn't running an SMSF a lot of work, and won't I get the compliance wrong?"

Yes, an SMSF comes with real responsibilities, and the ATO does hold trustees to them. That's precisely why doing it with an adviser is different from doing it alone.

What sits with us rather than you:

- Setting the fund up correctly from the start, so there's nothing to unwind later.
- Ongoing compliance and administration that keeps it in good standing.
- An investment strategy that gets reviewed as your circumstances change, rather than set once and forgotten.
- The paperwork and lodgement rhythm that trips people up when they try to self-run.

You keep the control and the decisions. We carry the machinery. The people who find an SMSF stressful are almost always the ones running it without support, and we're built to prevent exactly that.

We'll map out exactly what your involvement would look like on the call, so there are no surprises.

The team at Leading Advice

Email 5: Actionable asset

Preview: Twelve mistakes, from people who made them.

Subject A: Read this before we talk
Subject B: Twelve SMSF mistakes worth avoiding

Hi there,

One thing to read before the call, only if you feel like it.

We put together a short guide, "Top 12 SMSF Mistakes." It's the errors we see most often, drawn from real funds people brought to us to fix, along with what to do instead. Things like getting the structure wrong at setup, tripping the in-house asset limits, or letting the investment strategy drift out of date.

It's genuinely useful whether or not you ever become a client. If you read it and decide an SMSF isn't for you, that's a good outcome too, and you'll have saved yourself the mistakes.

Ask us for the guide when we speak, or grab it from the resources on our site.

The team at Leading Advice

Email 6: Objection: can I trust an adviser

Preview: Why we talk people out of SMSFs.

Subject A: The advice that cost us a sale
Subject B: When we tell people not to do it

Hi there,

The quiet worry behind a lot of first calls: "Will this adviser act in my interest, or just sell me what pays them?"

You should ask it. Our answer is to show you the times we say no.

We regularly tell people an SMSF isn't right for them. Sometimes the balance doesn't justify it yet. In other cases what they want is simpler than the structure they were about to take on. Saying so costs us the engagement, and we say it anyway, because a client we set up wrong is a problem we both live with for years.

A family firm since 1982 trades on exactly that. Our clients have been with us for decades, some for eight years and more, because the advice held up. One of our senior advisers was named Risk Adviser of the Year at the Beyond Wealth Adviser Congress in 2025, and awards are nice, but the tenure is the real tell. People don't stay that long with someone selling them things.

So bring the scepticism to the call. It's the right instinct, and we'd rather earn past it than have you park it.

The team at Leading Advice

Email 7: Macro / why now

Preview: Not a sales reason. A structural one.

Subject A: Why more people are asking about this
Subject B: What's driving the SMSF questions

Hi there,

Worth naming why SMSF questions have picked up, since it's not a marketing line.

More Australians are looking to take control of their own retirement savings rather than leave them in a fund they can't see into. As super balances grow across the country, the gap between a hands-off default and a strategy built around your own life gets wider, and people feel it. That's a structural shift in how people hold their super, and it's why we field more of these conversations every year.

None of that means an SMSF is right for you specifically. That's still an individual question, and it's the one your review answers. But if part of what's pulled you toward booking is wanting more say over where your retirement money sits and why, you're reading the moment correctly, and it's a good reason to have the conversation now rather than in five years.

We'll pick it up on the call.

The team at Leading Advice

Email 8: Final prep

Preview: What to have handy, nothing to prepare.

Subject A: For our call
Subject B: Before we speak

Hi there,

Your review is coming up, so a short note to set you up for it.

Nothing to prepare. It helps to have a rough idea of your combined super balance and what you'd like retirement to look like, but if you don't have exact figures, we'll work with what you've got. The call is a relaxed conversation, and you won't be quizzed.

If it's easier by phone or by video, we can do either, wherever you are. Advisers here work with clients right across the country, so being outside Sydney changes nothing.

If you need a different time, just reply to this email and we'll find another. Otherwise we'll speak then, and we're looking forward to it.

The team at Leading Advice

Broadcast Emails 6 emails
Email 1: The part of your super you never actually see

Subject: Where your super really goes

Most people can tell you roughly how much is in their super. Very few can tell you where it's actually invested.

That's not carelessness. Super was designed to run in the background while you got on with your life, and for decades that suited everyone. The money went in, a fund you never chose decided what to do with it, and you got a statement once a year that raised more questions than it answered. So the whole thing sits in a kind of fog while it shapes what your retirement will look like, and you never really see inside it.

An SMSF is one way people lift that fog and take the wheel back. You get to see, and to decide, how your retirement savings are actually put to work. It isn't the right move for everyone, and it isn't the only way to get more control, but for a lot of people the appeal starts there. Not with the paperwork. With finally being able to see what's yours.

Leading Advice

Email 2: Do you even have enough for an SMSF

Subject: Enough for an smsf

The question we hear most often about self-managed super is a simple one, and it comes well before any talk of compliance or admin. Have I even got enough to make one worthwhile?

It's the right thing to ask first, because the answer decides everything after it. As a rough guide, an SMSF generally starts to make sense once your combined super sits somewhere between $200,000 and $300,000. Below that, the costs of running your own fund can outweigh what you gain from the control, and you'd often be better served leaving your super where it sits for now. Above it, the structure has room to earn its keep.

Treat that as a guide rather than a verdict on your own situation. Your balance is only one part of it, alongside what you want your retirement to look like and how hands-on you want to be. Where you actually sit, we'll tell you plainly, including when the answer is that an SMSF isn't worth it yet. Better to hear that now than to set one up you didn't need.

Leading Advice

Email 3: What people actually mean when they say an SMSF is too much work

Subject: Too much work

When people tell us an SMSF sounds like too much work, they usually mean one specific thing. They're worried about getting the compliance wrong.

It's a reasonable worry. A self-managed fund does come with real responsibilities, and the ATO takes them seriously. Investment rules, annual audits, records that have to be kept a particular way, contribution caps that shift. Left to manage alone, that's genuinely a lot to hold in your head, and the fear of a costly mistake is exactly why some people talk themselves out of the idea entirely.

The responsibilities don't disappear when you work with an adviser. What changes is that you're no longer carrying them by yourself. We handle the structuring, the compliance and the ongoing administration alongside you, so the fund stays on the right side of the rules while you keep the part you actually wanted, which is a real say in how your money is invested. Control over your super is what people are really after when they look at an SMSF. The paperwork was only ever the reason they got scared off it.

Leading Advice

Email 4: Can you trust an adviser to act for you, not sell to you

Subject: Whose side is the adviser on

For years, a lot of what passed for financial advice in this country was really product distribution with a friendlier face on it. The person across the desk was paid for what they sold you, so the advice tended to point wherever the commission did.

That history is why so many people approach an adviser with their guard up, and we don't blame them for it. It's also why we've built the firm the way we have. We start with your whole situation, your family, your goals, what you want the next twenty years to look like, and we work out the strategy from there. Any recommendation has to earn its place in that plan or it doesn't get made.

We've been doing it this way as a family-run business since 1982, and over 890 clients have stayed with us across that time, many of them for decades. Nobody keeps clients that long by selling them things they didn't need. They stay because we're the ones they call before every big financial decision, trusting the answer they'll get.

Leading Advice

Email 5: The SMSF question that actually decides everything

Subject: Control over your retirement

Strip away the structure and the admin, and an SMSF comes down to a single idea. Do you want a genuine say in how your retirement savings are invested, or are you content to leave that to a fund you never chose?

There's no wrong answer to that. Plenty of people are perfectly happy leaving super on autopilot, and for them an SMSF would just be extra responsibility for no real gain. But if you've ever looked at your statement and felt like a passenger in your own retirement, that feeling is worth taking seriously. It usually means you want more visibility and more control than your current setup was ever built to give you.

An SMSF can offer that. So can a few other approaches, depending on where you're starting from. The useful conversation skips over forms and fund structures and starts with what you actually want your retirement to feel like, then works backwards to whether a self-managed fund is the way to get there for you. We look at your whole position rather than just your super balance, because the two are never really separate.

Leading Advice

Email 6: A conversation about your super, no strings

Subject: A look at your super

If any of these have landed close to home, the sensible next step is smaller than you'd expect. A conversation.

We offer a free review where one of our senior advisers looks at where your super sits today and tells you plainly whether an SMSF, or something else, would actually leave you better off. No preparation needed at your end, and no pressure to go further afterwards. If the answer is that your current setup is fine as it is, we'll tell you that too, and you'll have lost nothing but half an hour.

Most people put a conversation like this off for years, telling themselves they'll sort their super out eventually. Eventually has a way of arriving later than planned. If you'd like a clear read on where you stand and what your options are, book a time that suits you and we'll take it from there.

Leading Advice

10
Video Ad Scripts
Platform-ready variations across angles and audiences
2
Funnel Pages
Landing page and confirmation page for your funnel
1
Long-Form Explainer Video Script
Full video sales letter, written in your brand voice
6
Confirmation Page Video Scripts
Breakout content for education and trust
8
Pre-Appointment Email Sequence
Confirmation-to-appointment nurture sequence
6
Broadcast Emails
Email sequence

How the pieces fit together.

Every asset above plugs into one place in this flow. Once it's running, the only thing you see is qualified bookings on your calendar.

Paid Ads

Video + image Meta ads

Landing Page

VSL explainer to sell the offer

Application Form

Filters unqualified prospects

Qualified

Meets criteria

Book Appointment

Automated scheduling

Paid Client

Closed on the call

Not Qualified

Doesn't meet criteria

Rejected

Redirected away

Email Nurture

Ongoing email sequence

Done for you. Almost nothing for you to do.

We handle every piece of the build, deployment, and the first 30 days of campaign management. You film, we run.

Done by us24 items

  • Full VSL Funnel build and implementation
  • AI competitor and market analysis
  • Messaging and ad angle research
  • Audience targeting strategy and research
  • Video Sales Letter written in your brand voice
  • 20+ scripted social media video ads across multiple angles based on current market behaviour
  • Hook and headline variations for every ad
  • Static image ad creative pack
  • Pre-appointment email sequence
  • General email marketing sequence
  • Booking confirmation page video scripts
  • Production notes for filming all scripted content
  • All content editing
  • Landing page and confirmation page design, deployment and hosting
  • Lead qualifier form
  • Software integration and automation
  • Email campaign setup
  • Meta Pixel setup and conversion tracking
  • Meta ads campaign setup
  • Retargeting ad campaign for warm traffic
  • Ongoing campaign management
  • Ongoing creative testing and ad refresh
  • 24/7 direct messaging access
  • Full in-depth funnel performance reporting

Needed from you2 items

  • Film scripted video content
  • Guest access to software

Things people ask before booking.

If yours isn't here, it's the first thing we'll cover on the call.

So you just used ChatGPT?
ChatGPT isn't in our stack. We've built proprietary AI workflows that allow us to research your market, analyse your competitors, and produce finished deliverables with a level of speed, relevance, and accuracy that would normally take a full agency weeks. That's our competitive edge. Every piece of content you see on this page was built from original research into your brand, your audience, and what's actually working in your market right now.
What's a VSL funnel?
A VSL is a video sales letter. It's a long-form explainer video designed to call out a real pain point in your market, position you as the expert in your field, and lay out why your offer is the obvious solution. The funnel is the system built around that video. It runs on autopilot: ads bring in viewers, the VSL sells them, a qualifier filters out anyone who isn't a fit, and email sequences follow up with everyone else. The goal is to ethically serve as many new clients as possible without you manually chasing every lead.
Can't I just use these deliverables on my own?
Absolutely. Everything on this page is real, finished work you can take and start using in your business this week. Scripts, emails, ad copy, funnel strategy, it's all yours regardless of whether we work together. What we've found is that most business owners start strong but get buried in the technical side: setting up automations, configuring ad campaigns, building landing pages, connecting tracking. It adds up fast. That's why we offer a complete done-for-you service. We handle every piece of the implementation so nothing stalls and the system actually launches.
What exactly do you do?
We put more clients through your door. The marketing systems on this page are well-established, proven to work for service-based businesses, and used religiously by the biggest players in every industry. Every piece is already built for you. We implement the full system, launch it, and make data-driven adjustments along the way to keep performance improving.
What do I get out of it?
Qualified booked appointments through this funnel - and you only pay per qualified booked appointment. These are warm prospects who have already watched your VSL, understand your offer, and chosen to book. You're closing warm leads, not pitching cold ones. Once the system is producing, it scales: the same funnel can deliver 5x the volume with incremental budget increases. You only pay for the qualified booked appointments we produce.
How will this work for me?
These systems work because they follow the same structure that the highest-performing service businesses in the world use to acquire clients through paid media. The difference is that every piece has been customised around your specific brand, your positioning, and the gaps we found in your market. None of it's generic. We launch, watch the data, and optimise based on what the numbers tell us.
How do I film scripted content?
We give you the revised scripts with production notes and you film them however works best for you. Showing your face is preferred but not a requirement. You can film on your phone, read from a teleprompter if you have one, or record line by line. We handle all the editing. The scripts provided on this page can be knocked out in a single afternoon.
I've tried ads and they didn't work.
That usually means the ads were running without a system behind them. Our ad strategy starts by using AI to analyse which ads are generating the most revenue in your industry right now. From there, we build many variations that run simultaneously. Not every ad will be a winner. It's a game of maths and probability, and by running enough variations, the winners surface fast. The other piece is that the ads are only the top of the funnel. Every viewer who clicks gets sent to a page built to nurture them through the rest of the system: the VSL sells, a form qualifies, and email follows up. The ads work because everything behind them is designed to convert.